Much wisdom about Apple’s inner workings—and life in general—can be gleamed from interviews with Steve Jobs. His Stanford commencement address, in particular, is one the most highly watched inspirational speeches on YouTube, trailing only Al Pacino and President Obama.
In light of recent news, much media attention has now shifted from Jobs to his successor Tim Cook. Consensus is that Apple is in good hands, but that Cook is no Steve Jobs—in particular when it comes to creative vision, personal gravitas and negotiating chutzpah.
But, taking a look at Tim Cook’s commencement address at Auburn University, it appears Cook may also have some wisdom to share on both life and Apple.
In addition to displaying his extreme modesty and humility—Jim Collins would approve—Cook shares a few golden nuggets worth reviewing.
Below is a summary of some of the best quotes from Apple’s new CEO Tim Cook:
“I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable to getting it right.”
“Intuition is something that occurs in the moment, and if you are open to it, if you listen to it, it has the potential to direct or redirect you in a way that is best for you.”
“In business, as in sports, the vast majority of victories are determined before the beginning of the game. We rarely control the timing of opportunities, but we can control our preparation.”
“Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.”
On hard work
“As current events teach us, those who try to achieve success without hard work ultimately deceive themselves, or worse, deceive others.”
“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right.”
“For all of us